Aegean Oil has been established in the Greek market since 1999 through both its retail network and major commercial costumers. Starting its activities in the northern Greece regions of Trace and Macedonia it did not take long for the company to expand its activities towards western and southern Greece.
Today, Aegean has a strong presence throughout mainland Greece, Crete, as well as the islands of the eastern Aegean sea (Mytiline).
Aegean’s strategic goal is to be established as one of the top petroleum companies in the Greek market, with continuous growth and constant development of its human assets while adopting sustainable policies.
Aegean is a customer oriented company. That’s why we constantly work on the relations we have with our customers promoting a team spirit attitude with mutual benefits.
Being able to offer top quality products and services at competitive prices, has been highly appreciated by the end users of the Aegean Oil retail network which is evident by their everyday choice of Aegean products.
Aegean Oil is at the moment the 4th largest petrochemical company in Greece. In terms of market share it holds 8.7% in total fuel sales and 10.2% in gasoline sales; numbers which reflect the strong gas station network of Aegean. It should be mentioned that after recent developments in the Greek market and the acquisition of BP Hellas by Hellenic Petroleum, Aegean Oil will become the 3rd largest petrochemical company in Greece.
Taking into consideration that in 2004 (merely 4 years ago) Aegean possessed a market share of only 5.5%, it is a truly extraordinary achievement that in such a short period the company managed to double its volume and become a lead player in this very competitive sector that is the fuel market.
Aegean has a strong presence with a petrol station network of 550 sites and a significant number of commercial customers.
It is worth mentioning that while the average sale of fuels per site per annum in Greece is around 1200 cubic meters, Aegean sites reported an average of 1700 cubic meters of fuels sold. This data shows that the efficiency index of an Aegean site is 40% higher than that of the average petrol station in Greece.
Also, within the first quarter of 2009, even though the economic crisis effected the consumption of fuel leading to a general decline in the fuel market, Aegean managed to not only resist this trend but also increased its sales volume by 15.5% as compared to its sales volume during the first quarter of 2008.
In 2008 Aegean launched its Lubricants Brand offering a complete portfolio of high quality lubricants meeting the highest specs and approvals of OEMs. Our lubricant products are promoted through our gas station network to consumers and through a direct sales line to our commercial customers.
Aegean’s goal is to continue the growth of its site network while maintaining very strict quality criteria. At the same time Aegean aims at investing in the development of its overall portfolio of products and services offered.
Another priority for Aegean is the internal restructuring of the company, the founding of set procedures and internal processes, the continuous training and development of its people with ultimate goal the establishment of a corporate culture.
Furthermore, attention will be given to improving the management of the existing gas station network as well as the services provided through it, thus improving the efficiency and effectiveness indexes. Through innovative ideas and propositions we aim to differentiate Aegean stations from our competitors adding value to our customers and giving a clear identity to our brand.
The customer value proposition is based on carefully identifying our customers’ real needs. This is what differentiates us from our competitors and places us one step ahead in the market, driving us confidently into further development.
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